How will people find your website? SEO is not magic. Choose your words carefully and make sure your site is built to be indexed by search engines. Structuring your site to be found by your target users is a key aspect of our IA work.

Send Your Brand Message to Over 3 Billion People

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Social Media Marketing is the best way to communicate with your target audience. Ebetterway has helped numerous businesses establish an effective social media management strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.

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Social Media Management Services

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• Brand Strategy

• Creative Content

• Photography and Videography

• Competitor Analysis

• Trend Discovery

• Caption Copywriting

• Hashtag Research

• Influencer Marketing

• Paid Ad Strategy and Management

• Community Management

• Scheduled Posting

Did you Know?
Social Media “Signals” are an important metric in Google’s SEO Ranking Algorithm. These signals include metrics such as likes, shares, comments, and links.

Pay-Per-Click Ad Strategy and Management

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This is PPC campaign management from the ground up. Lounge Lizard offers customized PPC campaigns and targeting strategies. Increase your traffic, website conversions, and revenue without spending a lot of time and effort. Contact us now and see positive results in a week.

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Our PPC Process:

• Keyword analysis

• Competitor analysis

• Bid strategy

• Re-marketing setup (if necessary)

• Creative design and copy-writing

• Placement strategy

• Conversion tracking

• Daily improvements

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More PPC Services:

• PPC Landing Pages – Design and Development

• E-Commerce PPC Management

• Competitor Geofencing Advertising

Email Marketing and The Success of Your Business

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Email marketing has three main aims: increase brand awareness, re-engage subscribers/customers, and customer retention. You may be already familiar with these three conversion-driven actions and you may also be well aware of their importance in the success of your business. Email marketing may not be the first thing on your mind when you hear these things. You have probably used different marketing strategies with varying levels of success. But what if there is one high-performing marketing strategy that you are missing out from?

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Our Email Marketing Process:

1. Research and insights

2. Lead generation

3. CRM integration

4. List segmentation

5. Content development

6. Email design

7. Spam testing

8. CAN-SPAM compliance audit

9. Sending campaigns

10. Tracking and Marketing Automation

11. Retargeting – email and PPC ads

12. Measurement and Optimization   

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Email marketing with Marketing Automation is the best marketing strategy for not only brand awareness, re-engagement, and retention but also increase sales conversions and ROI.

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Here are the reasons why email marketing is so effective:

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EMAIL IS UNIVERSAL

Almost everyone uses email. Currently, there are around 240 million email users in the US. This is projected to increase to more than 250 million by 2020. These numbers are important since according to a survey, sending or reading email is the number one online activities of adult internet users. This accounts for 85% of respondents. Another survey indicates that 78% of teenagers use email as a part of their daily lives. Overall, 99% of email users in the US check their email up to 20 times a day.

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EMAIL IS EASY

It’s one of the easiest ways to reach and engage potential customers. The delivery rate for email is very high – about 98.3% (overall). In comparison, social media provides limited reach to existing followers. Even perfectly timed posts and private messages won’t achieve the same delivery rate as emails. Email is also the preferred channel for promotional messages (77%).

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EMAIL IS ECONOMICAL

Email marketing is a cost-effective way to boost your store and/or website traffic. Newsletters are not only limited to digital traffic. It can also drive in-store traffic through the in-store event and offer announcements. One of the best uses of email marketing is building brand awareness. Email marketing bolsters long-term relationships between brands and customers without costing a lot of resources.

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EMAIL IS EFFECTIVE

It’s the most effective digital marketing strategy. Email’s ROI is $40 per $1 spent (3800%). Trailing behind that is SEO with an ROI of $22.24 per $1 spent, internet display with $19.72, and keyword ads with $17.

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EMAILS DRIVE SALES

Emails drive more sales conversions. On average, email receives an open rate of 21.80% and a click-through rate of 2.78%. Shopping cart abandonment emails have the highest open rate (46.6%), click-through rate (28.7%) and conversion rate (5%). This is impressive since this conversion rate is higher than marketing channels like search and social.

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EMAILS GENERATE LEADS

Different businesses across unrelated industries have different priorities. It is agreed, though that lead generation (29%) is email marketing’s top benefit. This is followed by improved conversion rates (17%), identification of quality leads (17%), and improved sales (15%).

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What Professional Email Marketing Management Services Can do for You

Even with a simple goal, launching an email marketing campaign isn’t as straightforward as you think. There’s a lot that goes into every campaign and managing a campaign is a continuous process. Aside from the obvious benefit of having experts on your team, email marketing management services bring more on the table than you think.

Email marketing agencies will have people working on specific tasks, enabling them to focus on providing the best possible solutions for clients.

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Email Marketing Services Frees Up Internal Resources

It takes a team to make an email marketing campaign running. There are a lot of tasks to focus on – tasks that require specific skills that not one person can just have. It’s not enough for one person in the team to be knowledgeable in email marketing. There are a lot of things to consider including:

• Automation

• Responsive email design

• Email segmentation and personalization

• Email subject line and copy

• List size and quality

• Offer value proposition

• Landing pages

We Specialize in Email Marketing

Email marketing requires someone that has in-depth knowledge of both its technical and strategic requirements. Most of the time, even knowledge isn’t enough, one needs to have experience in a specific type of marketing to almost instinctively know how campaigns work, what makes them work, why they work, when they work, and where they work.

Even agencies that don’t specialize in email marketing has a team of experts that have several years’ worth of experience in the industry. Hiring someone with the same experience and expertise is expensive and you can have their services for lesser than a thousand dollars a month.

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Email Marketing Experts Can Take Your Campaigns to New Heights

Outsourcing your email marketing management is convenient in more ways than you can expect. Aside from doing everything, email management agencies also offer additional services to complete the package. This could be in the form of proprietary tools, new strategies, or flexible solutions.

You will have more time to focus on the results rather than making the campaign work according to your goals. Analytics on its own can provide insightful information but it cannot measure up to the expert opinion and advice.

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Marketing Automation Solutions for a Robust Marketing Experience

Marketing and sales automation can bring your marketing campaigns to a new level. Streamline your company’s marketing operation and reduce the margin for error with marketing automation software and CRM solutions.

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Ebetterway's marketing automation solutions will help you with your marketing journey from the planning to the implementation stage. We will handle not only your marketing automation processes but also your marketing operations, customer journey, and CRM integration.

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Our Strategy: 

Simplification and Optimization

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We think of success in measurable ways. But we also know that one cannot achieve success in marketing through a magic formula. That’s why we make sure to sit down with our clients and discuss their company’s goals and needs. We craft each solution according to these specific needs and the result of thorough identification, evaluation, and analysis of the company’s existing marketing strategies, market demands, and limitations of the marketing automation technology.

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The aim is to simplify complex processes in order to seamlessly coordinate marketing processes, optimize marketing automation strategies according to updated industry best practices, and enhance the performance of not only tools but also any integrated software.

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Marketing Solution Evaluation

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We also offer solution identification and evaluation for companies that are unsure about what marketing automation solution to use or are unsure if their existing marketing automation solution is the right fit for them.

Over the years, we were able to work with companies from different industries and gain deep insights into each industry’s demands. But our experience also taught us how to evaluate a company’s individual need regardless of industry.

Our evaluation is comprehensive, covering technical, financial, and the end-user aspect of an automation solution.

Ebetterway also provides expert CRM consultation and management services for a seamless marketing operation. A marketing automation solution would mean nothing if you are not on the same page as your customers.

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We’re the Automation Experts

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The specific scope of our evaluation includes the evaluation of marketing automation tools/software including:

• Comparison of automation tool vendors

• Evaluation of features and performance limitations

• Evaluation of technical and functional requirements

• Analysis of pricing models and plan contracts

• Data Schema Integration capabilities

Our team of expert market automation consultants will provide recommendations and create an automation strategy based on your objectives and the results of the evaluation.

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Marketing Operation Services

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You don’t need to spend months studying your marketing automation software or juggling between different tools. Outsourcing your marketing operation management will also free internal resources and let you focus on running your business.

The marketing operation services that we offer range from general to specialized processes including:

• Lead generation campaign

• Marketing campaign management

• Marketing communications campaign

• Marketing database management

All of these marketing operation services are handled by experts with years of experience in marketing automation services.

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Customer Journey Mapping

Mapping your customer’s journey involves tracking the customer’s full lifecycle, their interactions with your brand for every stage of the life cycle, and the customer’s experience with your brand for every stage.

Not all customer journeys are the same, and even with an effective marketing campaign, their experiences with your brand will vary. But one way to provide a quality experience for your customer is to optimize every marketing campaign with your customer’s needs in mind.

• Identify the right marketing channels

• Advanced lead nurturing

• Development of a lead scoring system

• Content analysis

• Revenue forecasting

CRM Services and Integration

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Customer relationship management (CRM) software integration is vital in the overall success of your marketing operation. The CRM is where the sales reps gain new leads and insights into statistics that matter.

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Ebetterway also provides expert CRM consultation and management services for a seamless marketing operation.

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Marketing Automation Solutions Implementation

Ebetterway will help you every step of the way. From evaluation to implementation, we will provide technical expertise that will save you from wasting valuable company time and money due to faulty implementations and integrations.

• CRM and social media integration

• Marketing database development

• Segmentation (static, semi-dynamic, or fully dynamic lists)

• Lead generation and management process development and implementation

• Marketing automation templates (email and landing page responsive templates)

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Results that Speak for Themselves

Our marketing automation solutions drive measurable results include effective lead generation, high email deliverability, excellent marketing operation, and accurate marketing strategy execution. The simplification of programs also enables companies to have a deeper insight into their marketing operations and easily measure marketing ROI.

• Detailed documentation of processes and feature outlines

• Comprehensive training (marketing automation basics and governance, lead nurture campaign set up, lead scoring optimization, and program creation)

• Change management Performance reports

• Sales alerts

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Ebetterway Content Marketing Services

Invest in content marketing that generates more than leads. Ebetterway provides detail-oriented and tailor-made content marketing services.

Our content marketing strategies that go beyond link building – we go beyond your expectations at a reasonable price. The methods we use are effective and proven to increase lead generation. You can select from our pre-prepared content marketing packages and contact us to discuss your specific needs and/or areas you want to concentrate on.

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Content Marketing Packages

Each package has basic services and tools including:

• A team composed of qualified experts in authority content creation and strategy, copywriting, graphic design, video content, SEO, website outreach, and social media marketing.

• Exclusive content assets and elements.

• Focused marketing strategies targeting the overall increase in your website’s influence.

• Competitor intelligence and market share prediction

• Content Analytics

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Content Marketing Strategies

Content marketing is in itself an effective marketing strategy. Effective content marketing strategies not only increases visitors and leads, but it also puts your brand out there, increasing its credibility through relevant content. If done right, content like blogs, infographics, and curated content can provide a continuous stream of fresh leads into the sales funnel.

There are different approaches to content marketing, ranging from basic link building and link earning, content optimization, and competitor intelligence.

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HIGH QUALITY CONTENT

Producing high-quality content through a company blog. We will set up a blog for you and produce SEO and social sharing optimized blog posts that reflect your company’s marketing goals.

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ENGAGING CONTENT

Designing engaging content assets and graphics. Our team of graphic designers and video producers will create highly-engaging content assets that can also serve as standalone content that is high shareable.

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COMPREHENSIVE ANALYTICS

Monitoring content reach. Whether it be through social media, online communities, or blogging platforms, we would monitor the effectiveness of your content’s marketing.

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The Importance of Working with a Content Marketing Service

Content marketing, just like with any other marketing strategy, is a continuous process. A lot of tweaking and monitoring is necessary, not to mention that there are different factors that affect a content marketing strategy’s success. There’s SEO, link building, link earning, keyword research, competitor intelligence, and data analysis. It’s a lot of work and if you’re new to digital marketing, a lot of things can fall through the cracks.  EBETTERWAY content marketing services can provide you with the experts you need to focus on each aspect of your content marketing from content creation to content analytics. Our team of experts is highly experienced in their fields. They take every client’s success seriously.